15 Minute Freelancer

45. Stand out from the crowd with frameworks + storytelling (with Diane Wiredu)

Louise Shanahan Episode 45
Audio Player
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00:00 | 16:13

Diane Wiredu is a Messaging Strategist and Conversion Copywriter, and the founder of Lion Words. Diane is an expert in using storytelling and customer research to attract perfect-fit clients, and in this episode, she shares how freelancers can use the same strategies to market their services. We cover:

  • How Diane came up with her ROAR framework and how having a structured way to talk about your services helps you stand out from the crowd (and makes discovery calls much easier)
  • How to come up with your own framework to describe your services in a snappy, memorable way
  • Diane's favourite storytelling techniques for creating attention-grabbing content
  • Why you shouldn't be afraid to pick a fight when marketing your freelance services
  • Diane's top tips for asking clients for feedback and testimonials

Get Diane's free voice of customer research template and the interview and survey questions she uses in every project >>

Say hi to Diane:

Say hi to Louise:

Louise Shanahan is a freelance health copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.

LinkedIn: Louise Shanahan
Twitter: @LouiseShanahan_
Instagram: @Louise_Shanahan_
Website: thecopyprescription.com